Joey and Jacki grew up just south of Salt Lake City, Utah, most of which was spent at their mother’s dance studio. Joey braved downtown NYC at TISCH, NYU, and a few years later, Jacki attended the University of Utah in the ballet department. Joey, being the busy body that she is, couldn’t wait to attack the dance scene in New York and Jacki followed suit not long after. They quickly learned that your talent isn’t always enough to get you noticed and when looking for clothing to wear to auditions, they came up short, literally. With Jacki at 5’9” and Joey 5’11”, most clothing ended up too short.

They both were very particular about cut and fabric and took matters into their own hands. They looked to the garment district to find great fabric that would help them stand out. They would take the fabric back home to their studio seamstress in Utah to have something made. They quickly fell in love with the process—and even more—the designs they came up with. They soon realized that everyone else loved them as well!

They soon found themselves working as Rockettes at Radio City Music Hall (which audition they both attribute to their ‘one of a kind’ outfits). As many know, the audition process is very intense for this particular show and any “leg up” (pardon the pun) can help. As you can imagine, many of the ladies they were surrounded by found themselves in the same predicament—everything was too short. They soon started buying more and more fabric and making more and more items for other Rockettes.

Following the Rockettes, they have traveled together and individually across the nation teaching dance to kids and adults. They continued to see the need for great dance clothes for students as well as teachers. Their excitement thrives on the power of bold colors. Even at Radio City they encouraged all of the women to be courageous with color. A testament to this is one of their fellow Rockettes who ordered a hot pink unitard—even though everyone else said she was nuts—and hasn’t stopped telling stories of how that pink unitard has helped her get a job.

Even though they may seem like identical twins from the stage, Joey and Jacki are very different people. Joey’s relentlessness and outgoing demeanor complements Jacki’s gracefulness yet focused attention that feeds a mutually driven desire for perfection that becomes a catalyst for what great dance is, and what it can be clothed in.